Can your hair be reborn from Extreme Damage? Introducing Dove Peptide Bond Strength Shampoo with Protein Peptides & Dove's patented Bio-Protein Care technology. Now every time you color, bleach, straighten or blow-dry your hair, Dove Peptide Bond Strength Shampoo will repair damage so your hair is reborn 20X Stronger. Did you know that hair is made up of internal bonds? Hair Damage due to colouring, heat, styling or chemicals breaks these bonds which results into rough, dry & dull hair. Dove Peptide Bond Strength Shampoo with Protein Peptides & Bio-Protein Care penetrates reconstructs broken hair bonds up to 100%* to repair even the deepest damage. This shampoo uses Dove technology that’s backed by 10 years of research - protecting, repairing, and restoring hair to reduce future signs of damage leaving it soft, smooth & manageable. Apply this shampoo onto wet hair, lather and rinse. For best results follow it with Dove Peptide Bond strength Hair Conditioner/10in1 Hair Treatment Mask. Use together with Leave In Crème Serum for continuous repair & Bi-phasic Oil + Serum to rejuvenate. Dove hair products are vegan and PETA approved, i.e not tested on animals globally. Experience Hair reborn from Damage embracing a new dawn of hair possibilities now. *Based on lab tests with Dove Peptide Bond Strength Range vs Non Conditioning Shampoo with regular use.