Introducing Dove radiant shine + UV protect hair serum - infused with Bio-protein care, Vitamin E and UV shield. Each drop of this potent formula delicately wraps your hair softly. Hair is infused with radiant shine, soft and smooth for upto 48 hours*. The lightweight yet rich formula effectively protects from UV damage. For the first time in India, Dove unveils BIO-Proteins. BIO-Proteins are similar to the proteins naturally present in your hair. UV shield infused serum formula is able to resist sun damage. . Pump out 1-2 times on your palm. Rub your hand together and gently run through your hair wrapping each hair with dove's gentle care.The result? Hair is infused with radiant shine , softness and smooth. What's more, it's free from sulphates, parabens, and dyes and proudly sports a PETA-certified cruelty-free badge. Dove serum is a versatile serum. It can be used post wash on damp hair for a 48 hour shine*. It also works beautifully with dry hair as it instantly tames frizz, smoothens and reduces tangles. When used with styling tools, it effectively protects you hair from 230 OC heat. Use everytime post hair wash. Embrace this as your must have haircare ritual - for hair that feels nourished for long. *Based on lab test vs untreated hair