The name Boroline is derived from itsingredients, "Boro" from boric powder, which has antiseptic properties,and "olin" as a variant of the Latin word oleum, meaning oil. Thecream is combination of essential oils, waxes and its remarkable antisepticproperties are a result of boric powder and zinc oxide.
The logo was carefully choosen for.Elephant signifies steadiness and strength. Moreover, to many, elephant has anauspicious significance. Keeping these values in mind, elephant was chosen asBoroline's logo, hoping that it would bestow luck and spell success. The logocaught on. In the rural heart land of India, Boroline is still known as the"hathiwala cream" (cream with the elephant logo).
Boroline, the original antiseptic creamof India reflects the trust of generations of consumers. To three generationsof Indian consumers, Boroline has evolved as a caring and trusted member of thefamily to whom one turns to when in need. Family values and tradition havecontinued to be an integral part of Boroline’s brand profile. Boroline is atruly heritage brand.
The most recent development is BorolineUltrasmooth. A specially developed production mechanism and fine additions tothe product has resulted in luxuriously smooth texture combined with the famedefficacy of Boroline in the new entrant – Boroline Ultrasmooth.
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