Pramod Bihari Jayka is not just a snack—it is an emotion rooted in the rich culinary traditions of Bihar. Crafted with care and perfected over decades, this signature snack from the house of Pramod Confectionery & Food Products in Gaya brings the authentic, bold, and spicy flavors of the region to your plate. With every bite, it tells the story of Bihari kitchens, traditional spice mixes, and a legacy of uncompromised quality.

At its heart, Bihari Jayka is a crispy, golden, gram-flour-based namkeen prepared using high-quality besan (gram flour), aromatic spices, and pure edible oil. The mixture is deep-fried to perfection, creating a crunch that is both light and satisfying. The flavor profile is a delightful blend of spicy, tangy, and savory notes—designed to tingle the taste buds and keep you coming back for more. It reflects the local palate of Bihar—robust, rustic, and rich with warmth.

What sets Pramod Bihari Jayka apart from other namkeens in the market is its homely preparation style and generational recipe that has been cherished for over 35 years. The product is made in a hygienic environment, ensuring both taste and safety. The snack uses no artificial colors or preservatives, relying instead on age-old techniques and quality ingredients. Whether served with evening tea, packed into school or office tiffins, or offered to guests during festivals and gatherings, Bihari Jayka is always a hit.

The company behind it, Pramod Confectionery, is a respected name in Bihar, especially known for their laddus, namkeens, and traditional mithai. From small-town Gaya, their reach has grown steadily across the state and beyond, thanks to word-of-mouth and a loyal customer base. Their Bihari Jayka is now widely available in 400g and 1kg packets, reasonably priced, and attractively packaged to retain freshness and crunch.

For those who love snacks with a punch—full of spice, heart, and local flavor—Pramod Bihari Jayka is more than just a snack. It’s a symbol of pride, tradition, and the spirit of Bihar itself.